B2B SEO Services to Drive High-Intent Traffic & Leads
There’s no denying that organic search is invaluable for sustainably growing your business.
Our specialized B2B SEO services leverage proven strategies to increase your website’s visibility and drive high-intent traffic.
Our B2B SEO Process
Hire us to analyze your B2B content and optimize SEO to drive more traffic and leads. We implement proven SEO strategies based on our 5+ years of experience.
B2B SEO Audit
Get started, and we’ll audit your website for B2B SEO best practices. We’ll analyze your current standings, identify issues preventing organic growth, and provide solutions to improve rankings and traffic.
Keyword Research & Planning
We’ll research your audience and top B2B keywords to create a targeted SEO plan. Analyzing the competition and industry, we’ll identify high-potential terms, understand intent, and formulate informational content ideas.
B2B SEO Content Creation
Our SEO content team will write blog posts and on-page content optimized for both search engines and your audience. We’ll cluster related keywords, develop content frameworks, write drafts, finalize, and upload content seamlessly to your site.
Performance Tracking
We’ll provide easy-to-digest reports tracking your organic rankings, impressions, site traffic, top-performing pages, areas needing improvement, and more – keeping you fully updated on SEO progress.
What is B2B SEO?
B2B SEO, or “business-to-business search engine optimization,” focuses on improving visibility and engagement with other businesses instead of individual consumers.
The aim of B2B SEO is to rank well on search engines like Google for commercial keywords and phrases. This attracts high-value business clients actively searching for solutions.
B2B SEO content and messaging are also tailored to meet the needs of more complex B2B buyer journeys.
What is the Importance of SEO for B2B?
SEO delivers immense value for B2B success by:
- Driving targeted, low-cost, and targeted lead generation.
- Providing high ROI versus paid ads in the long term.
- Sending qualified organic traffic to websites.
- Establishing authority within your industry.
- Gaining a competitive edge over rivals.
- Building brand awareness and trust.
What Do the B2B SEO Services of TenexSEO Include?
On-page SEO refines your website’s content and structure to help search engines understand and rank it better. It involves:
SEO Auditing: We thoroughly analyze your site’s technical health, on-page factors, and metrics. Get started with a free SEO audit today.
Competitor Benchmarking: We research competitor strategies to spot SEO gaps and opportunities.
B2B Keyword Research: Our B2B SEO specialists uncover high-potential keywords based on detailed buyer intent data. We then build clusters around these terms.
Custom SEO Strategy: We craft a detailed SEO strategy based on your business goals and keyword research.
On-page B2B Content Creation: Our specialized writers develop blog articles with rich outlines that target all relevant keywords and sub-topics.
Reporting: You receive scheduled reporting with actionable SEO KPIs, progress, and steps to improve performance.
What’s The Difference Between B2B SEO and B2C SEO?
B2B SEO targets professional buyers researching complex solutions. It relies on longer, technical keywords and in-depth content to build authority, supporting a longer sales cycle.
B2C SEO is aimed at everyday consumers looking for personal-use products. It focuses on shorter, generic keywords and uses blogs, visuals, and social media to drive quicker conversions.
The key difference: B2B SEO builds trust and expertise, while B2C SEO seeks mass appeal and fast sales. Knowing these distinctions allows for effective SEO strategies tailored to each audience.
B2B SEO Strategies For Sustainable Growth
Here are some of the proven B2B SEO best practices we leverage:
- Create pillar content and blogs around high-potential informational and commercial keywords.
- Optimize pages for SEO elements like title tags, headings, meta descriptions, alt text, etc.
- Focus on quality over quantity for content. In-depth, well-researched content performs better.
- Build links from recognized industry publications, directories, etc., to boost domain authority.
- Optimize site architecture and navigation for a seamless user experience.
- Leverage schema markup for richer indexing of pages and entities.
- Monitor analytics regularly to identify new opportunities and maintain alignment with target KPIs.
A Few of our Favorite B2B SEO Tools
When optimizing for B2B SEO, having the right tools is invaluable.
Here are a few of our most trusted for executing successful campaigns:
- SurferSEO – SEO optimization.
- Ahrefs – Backlink data, keyword research.
- Semrush – Competitor research and rank tracking.
- Screaming Frog – Crawls sites to identify common SEO issues.
- SEOWind – Analyze competitors and generate blog outlines.
B2B SEO Statistics
Take a look at these key statistics that highlight the importance of B2B SEO:
- 71% of B2B researchers start their research with a broad, non-specific search. (Think With Google)
- 54% of clicks go to the top 3 organic results. (Backlinko)
- Websites with blogs generate 67% more leads. (Demand Metric)
- 93% of online experiences begin with a search engine. (WebFX)
- SEO produces more sales than PPC ads for 70% of B2B companies. (Databox)
Frequently Asked Questions
SEO is vital for B2B because it serves as a constant source of relevant, high-intent website traffic. B2B buyers are more likely to conduct extensive online research before engaging with sales teams. Google ranks pages based on relevance and reliability. So, optimizing for SEO increases visibility and the likelihood of connecting with future customers.
B2B e-commerce SEO still targets a business audience but focuses more on optimizing product pages over informational content, targets transactional keywords, emphasizes product schema markup, and tailors site architecture and tracking to highlight the self-serve buying experience and conversions versus research traffic.
Looking for B2B SEO Services?
If you need help improving organic growth, lead generation, and SEO visibility for your B2B company, please get in touch with us. Our team will be happy to learn more about your business and goals to determine whether we’re a good match to partner.