Case Study: From 0 to 8.9K Organic Users in 3 Months
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From zero to hero in just 3 months…with SEO!
Ready to learn how we scaled Care2Recruit, a recruitment agency, into a traffic machine with SEO?
My name is Amimul Ihsan Masrafi. I was an SEO Expert of Care2Recruit and am an Founder of TenexSEO.
After 3 months of scaling Care2Recruit, we exited.
This case study shares the story of how we went from Point A to Point Z with our SEO.
Hope you enjoy!
Where did we start?
From zero, A 0 domain rating and a brand new website.
The website was completely new
All the contents were AI written
Domain Rating was 0
Spam score was 28%
Website’s page speed was slow
Performance on search engines:
No clicks
No impressions
No CTR
So we set out with a simple strategy to get started and it all evolved from there.
What was the SEO strategy?
The first version of our SEO strategy was the following:
Run a website audit to identify technical issues
Research keywords around children’s homes recruitment and others
Analyzed and keep an eye on top competitors
Analyzed all the contents and identified where needs to update
Updated home page and service pages on the site targeting those keywords
Optimized On-Page & Technical SEO of all the pages on the site
Track the results with Google Analytics and Google Search Console
Nothing too fancy.
We just wanted to get the ball rolling to see if we could drive traffic with SEO.
Keyword Research
The first major step was researching lots of keywords that we could potentially target with our content.
Keywords like:
health & social care recruitment agency
health & social care recruitment specialists
children’s home recruitment agency
children’s homes recruitment
adult social care recruitment
fostering services recruitment
nursing recruitment
Our roadmap takes shape as we go down the rabbit hole and continue our keyword research.
In the picture below, you’ll notice the keywords we’ve chosen for homepage.
Below is another example of service page, keywords we’ve chosen for adult social care.
You get the point. We were targeting high-intent keywords for both candidates and clients.
Competitor Analysis
Next, we analyzed top competitors and looking for how can we do better them.
Below is an example of competitors on-page analysis.
On-Page SEO and Technical Optimization
Once we had the keywords to target, we started optimizing pages on the site to attract visitors.
We optimized pages that spoke to the high-intent keywords we had found while researching keywords.
We optimized all of them for SEO based on an SEO checklist we had created.
Interested in doing this for your business? Learn more about our SEO services.
Off-Page SEO
Care2Recruit was a local service agency, so we did a few PR articles (~5 in total), which helped with local awareness. But this wouldn’t move the needle very much at the end of the day.
Plus, although the news publications had strong domain authority, Google often considers these less valuable than getting a link from a global brand or government publication (for example).
In addition to this, we also set up local directory profiles and enlisted Care2Recruit with about 50 free options. For local SEO, directories are a must.
Next was setting up and optimizing our Google Business Profile (GBP), recently known as Google My Business — another must for any local business. One aspect of the Google Business Profile that we leveraged quite a bit is the “Post” feature.
Each Google Business Profile can post updates or written content about anything current in the business, similar to a short blog. We used this feature to distribute all blog content, which many don’t incorporate into their strategy.
Here’s how that process works:
Publish a blog on your website as normal
Write a 200-300-word unique summary of the blog
Create a cover image for the summary (SEO optimized)
Include a link to the blog within the post
Publish 3-5 per week from your Google Business Profile
We saw this as an opportunity because Google likes it when you use their tools, and we could sprinkle in some links for it to crawl.
Lastly, we also steadily published content on Facebook and Instagram for a few months but eventually stopped because there were more pressing strategies to assess, like optimizing the website.
How long did it take?
We started our SEO work in April 2024 as we got the business off the ground.
Now it has been 4 months.
We started seeing results as quickly as 2-3 months after starting our SEO efforts.
What were the results?
By July, SEO had become a MAJOR traffic driver for Care2Recruit:
8.9K+ unique users per month from organic traffic.
A domain rating of 10+
30+ keyword-focused pages
Ranking for 500+ keywords
Here’s a snapshot of where Care2Recruit’s SEO is today:
Google Analytics Preview:
Active Users: 8.9K (with a 140.4% increasing rate)
New Users: 8.9KK (with a 142.7% increasing rate)
Growth Report:
Organic Traffic: 975/month
Off-page SEO growth
Organic Traffic by Country
As their target audience is UK based, that’s why we focused on UK most and we got 100% from UK.
Conclusion
Care2Recruit is an SEO case study of going from zero to an SEO success.
We started with a brand new website ranking for no keywords with zero authority in the space.
In 4 months, we built its SEO into one of the top competing websites in the recruitment & staffing space.
The story of Care2Recruit’s SEO shows that it’s possible to grow to 4 figures with SEO if you’re committed to it from early on.
Never underestimate the power of SEO. We know we won’t!
This case study shows the power of TenexSEO:
Solid Strategy
Strong Writers
Smart Software
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Cheers!