Case Study: From 0 to 10K Organic Users in 12 Months
Want help with your SEO? We have 5+ years of experience driving high-intent traffic and creating content that converts.
Get a free audit to see how much potential your website has.
Project Overview: About The Renewable Energy business
Cinergi, a Southampton-based business, has been a trusted name in the domestic and commercial heating business for over four decades. The key to their continued success is down to their great customer service and how they have evolved their services from traditional boiler installations to the latest renewable energy solutions.
Where We Started
When Cinergi reached out to TenexSEO in 2023, their online presence was in need of significant improvement. The site lacked the functionality, user experience, and SEO performance required to drive traffic and convert leads. We were confident we could build a website that not only showcased Cinergi’s expertise in renewable energy but also enhanced their online visibility and business performance.
The strategy we implemented
We implemented a comprehensive strategy that included web design, content optimization, and a targeted SEO campaign aimed at boosting Cinergi’s visibility and local rankings for air source heat pumps.
1. New, SEO-Optimized Website
The first step was to rebuild Cinergi’s website from the ground up with a focus on SEO. We made sure the site was fully optimized using:
- Meta descriptions for each page.
- Schema markup to enhance visibility in search results.
- SEO-friendly URL structure and title tags to make the content easy for search engines to understand and index. This new website wasn’t just SEO-friendly – it was designed to actively drive traffic and leads.
2. Brand-Enhancing Design
We didn’t just focus on functionality – the design was crafted to enhance Cinergi’s brand. Using their established logo as a foundation, we developed a cohesive, modern, and visually appealing site that aligned with their market-leading reputation.
3. Engaging, Conversion-Driving Content
Great content is central to any successful SEO strategy, and we delivered it. We created:
- Service pages dedicated to each of Cinergi’s offerings, such as air source heat pump installations, with clear calls to action to drive conversions.
- Optimized blog content to support SEO and establish Cinergi as an authority in the renewable energy sector. We also updated and optimized existing blog posts, which began winning featured snippets and improving visibility.
4. Local SEO Campaign
Cinergi’s key goal was to dominate local search results for air source heat pump installations. We developed a local SEO strategy targeting Hampshire, Dorset, Wiltshire, and West Sussex. This strategy helped Cinergi rank on page one for relevant search terms in each of these counties, significantly boosting their local visibility.
5. Support for Paid Advertising Campaigns
To further boost Cinergi’s traffic and lead generation, we supported their PPC campaigns during the first 12 months. By working with a trusted PPC partner, we ensured that all ads, branding, and user experience aligned with the new website and SEO strategy. This combination of PPC and organic SEO led to a strong, well-rounded digital marketing strategy.
What were the results?
As with renewable energy, SEO is a long-term investment, and the results speak for themselves:
- Increased Organic Traffic: Cinergi’s website saw a massive increase in organic traffic thanks to the SEO optimization and content strategy.
- Higher Rankings for Local Keywords: Cinergi now ranks on page one for competitive local keywords related to air source heat pumps across multiple counties.
- Improved Lead Generation: The website now serves as a powerful tool for lead generation, supporting Cinergi’s goal of becoming a leading installer in their region.
- Stronger Brand Image: The website redesign has helped Cinergi present themselves as a professional, innovative company that matches their industry expertise.
We continue to work together to maintain and develop the website with regular updates, maintenance and content. We look forward to reporting back with our progress!
As you can see from this example, TenexSEO has a great track record of providing SEO services for Renewable Energy companies.
Want help growing organic traffic for your website?
Apply to work with us, and let’s get started.
Cheers!