Case Study: From 0 to 13K Organic Users in 7 Months
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Project Overview: About The Insurance Client
Glowsure is a commercial insurance broker based on the South Coast. They came to TenexSEO with the primary goal of increasing leads. They also wanted to update their poorly performing website to match their growing status and build trust with customers.
To meet the brief, we successfully redesigned and optimized the website, added much-needed content, and embarked on a local SEO campaign. As for the results, the stats speak for themselves! But read on for a bit more detail.
Discovering issues with an SEO Audit
After conducting a thorough SEO audit, we identified the following key issues:
- Thin Content: The blog lacked any substantial content that could establish authority or attract visitors.
- Poor User Experience: Navigation was complicated, making it hard for users to find important information.
- Security Breach: Malicious Chinese code had been inserted into the site, compromising its credibility and security.
- Low Local Visibility: With minimal optimization, the site was invisible in local searches, crucial for a company serving a specific geographic area.
On top of all of that, commercial insurance is an incredibly competitive market! So we had our work cut out.
The strategy we implemented
To address these issues and set Glowsure on the path to success, we implemented a comprehensive SEO and website optimization strategy.
1. Optimized Web Design
We redesigned Glowsure’s website using WordPress, a platform renowned for its SEO benefits. This redesign included:
- Improved structure for better navigation.
- Enhanced mobile responsiveness for all devices.
- An updated, clean design that communicated professionalism and trustworthiness.
2. Brand Development
Our team worked on developing a distinctive brand identity for Glowsure, including:
- Refining the visual branding to appeal to their target audience.
- Creating a consistent tone of voice across all content to boost engagement.
3. Technical SEO
We conducted a full technical SEO overhaul:
- Fixed all broken links and page issues.
- Optimized each page’s meta tags, alt text, and content to make it SEO-friendly.
- Created a new website structure that improved the internal linking, helping both users and search engines navigate the site more easily.
4. Copywriting and Content Strategy
Our team of writers produced optimized, high-quality content for Glowsure’s service pages and blog:
- Thorough keyword research ensured the content was targeting relevant search terms.
- Regular blog posts were added to keep the site fresh and continually build authority.
5. Local SEO
To improve Glowsure’s visibility in local search results:
- We implemented a local SEO strategy, focusing on optimizing the website and Google Business Profile for location-based searches.
- Structured data was used to highlight customer reviews and ratings in search results, boosting their credibility.
6. Conversion Rate Optimization (CRO)
We ensured the site was optimized for conversions:
- Clear calls to action and strategically placed contact forms encouraged site visitors to inquire about services.
What were the results?
The results were nothing short of impressive. Within just one year, Glowsure experienced:
- 1,576% Increase in Organic Traffic: Their website traffic skyrocketed as a result of our SEO strategy and content improvements.
- Increased Local Visibility: Glowsure started ranking higher for competitive local keywords, resulting in more local inquiries.
- Improved Lead Generation: The website now attracts significantly more leads, helping Glowsure grow their business beyond expectations.
We look forward to our continued partnership with this important client and can’t wait to see what the future holds.
As you can see from this example, TenexSEO has a great track record of providing SEO services for insurance companies & agencies.
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Cheers!