Our client was a passionate educator and DIY content creator. She was producing valuable content around immigration, job opportunities, and study abroad guides. But her channel wasn’t growing.
She had just 239 subscribers and was averaging a few thousand views across all videos. Despite consistent effort, she wasn’t reaching the right audience.
She hired TenexSEO to grow her channel using a complete YouTube SEO strategy.
This case study walks through the exact steps we took and how we helped her achieve over 6,000 new subscribers, 38K+ views, and 4.5K watch hours in just 90 days.
The Challenge
When this creator came to TenexSEO, she had the knowledge and passion, but her channel was stuck:
- Only 239 subscribers
- Minimal visibility on search
- 4K total views across all videos
- No clear content structure or SEO strategy
- Irregular traffic and very low watch time
Despite producing valuable educational content on immigration, jobs, and study abroad advice, she wasn’t reaching the right audience.
Her goal was simple: Grow fast and get found by people who need her content.
Our YouTube SEO Strategy
We built and executed a full-scale SEO strategy in three core phases:
1. Channel Foundation Optimization
We started by optimizing the basics. Because, without a strong foundation, even great videos don’t get discovered.
- Updated the channel description using SEO keywords based on high-volume search queries (e.g., “how to study abroad,” “immigration tips 2025”)
- Added channel tags and reworked metadata to align with trending terms
- Created SEO-focused playlists around jobs, immigration, and scholarships
- Suggested improvements for channel art, thumbnails, and bio to improve trust and click-throughs
2. Video-Level SEO Execution
Once the foundation was set, we went deep into video-level optimization:
- Performed keyword research using tools like vidIQ, TubeBuddy, and Google Trends
- Optimized titles to be more clickable and searchable (e.g., “Canada Job Update July 2025”)
- Rewrote descriptions to naturally include long-tail keywords and strong CTAs
- Optimized tags and hashtags to improve visibility in both YouTube search and suggested videos
- Advised on thumbnail style: minimal text, bold colors, emotional cues
We also helped with YouTube best practices like:
- Front-loading hooks in the first 15 seconds
- Adding chapters/timestamps to improve engagement
- Including pinned comments and calls to subscribe
3. Content Strategy + Viral Engineering
We didn’t just optimize old videos; we focused on creating videos built for reach.
YouTube’s algorithm favors high retention + trending topics. So we aligned her content strategy with that.
Here’s how:
- We planned content around three key buckets:
- Immigration changes & updates (time-sensitive, searchable)
- Job hacks and guides (evergreen, high retention)
- Personal stories and experience-based content (emotional + viral)
- Posted consistently 2–3 videos per week
- Created titles that balanced search intent and click potential
- Jumped on breaking topics (like country-specific immigration policy updates)
The result?
Three videos went viral, racking up thousands of views organically. This helped boost overall channel authority and brought more traffic to other videos.
Viral content doesn’t happen by chance. It’s engineered through timing, intent, and content structure.
The Results After 90 Days
With just 90 days of consistent SEO work and strategic video planning, the channel transformed:
- Subscribers: 239 → 6.4K (2,577% growth)
- Total Views: 38.4K+
- Watch Time: 4.5K+ hours
- Viral Videos: 3
- Several videos are now ranking on the first page of YouTube search
Organic traffic poured in.
Subscriber growth became consistent.
And the channel finally got the visibility it deserved.
What Made This Work
Here’s why our strategy delivered results:
- Keyword Research That Mattered: We focused on intent-based keywords, not just high-volume ones.
- SEO wasn’t Just Tags: We optimized every piece of thumbnails, descriptions, titles, and metadata.
- Topic Clusters: Videos were connected through playlists and structure, increasing watch time.
This case proves:
You don’t need millions of views to grow.
You do need a strong SEO game behind the scenes.
What the creator said
“I’ve never seen this kind of growth before. TenexSEO didn’t just boost my views, they made YouTube fun again!”
Want Results Like This?
If you’re a content creator, coach, or educator looking to scale your channel through organic reach, we can help.
Book your strategy call and let’s get started.
Cheers!
Amimul Ihsan Masrafi is the Founder & CMO of TenexSEO. He makes SEO simpler for millions online. Follow him on LinkedIn for daily SEO tips & processes.
