Tolulope Michael is a tech entrepreneur and author, helping non-IT professionals break into cybersecurity careers without needing a degree or certifications.
When he came to TenexSEO, his channel had:
- Just 1.5K subscribers
- Around 17K total views
- Valuable, career-changing content but barely any visibility
He asked us to help him scale fast, reach more job seekers, and convert attention into revenue.
In just 28 days, here’s what happened:
- 10.6K subscribers
- 72.4K new views
- 4.3K watch hours
- $376.69 in estimated revenue (with no paid ads)
Today, his channel has:
- 66.5K subscribers
- 847.4K total views
The Problem: Expert Knowledge, Low Reach
This client had a powerful message:
You don’t need an IT degree or years of coding to start a six-figure cybersecurity career.
But he was stuck:
- Videos weren’t ranking on YouTube
- Titles were unclear or not optimized for search
- Thumbnails weren’t catching attention
- Descriptions lacked SEO structure
- No internal linking or playlists to retain viewers
He was doing the hard part (creating high-value content) but not the smart part (YouTube SEO).
Step 1: We Fixed the Foundation
We kicked off with a full channel audit and rebuilt the essentials.
Actions Taken:
- Rewrote the channel description with high-intent keywords like “cybersecurity jobs for beginners,” “non-tech careers in cybersecurity”
- Optimized channel tags to align with YouTube search queries
- Created SEO-structured playlists: “Beginner Cybersecurity,” “6-Figure Path,” “No Degree Needed”
- Suggested updates to channel art and branding to reflect authority + transformation
This built a clear content identity for both YouTube’s algorithm and new visitors.
Step 2: Video SEO Optimization
Then, we worked video-by-video to turn his uploads into search-optimized assets.
What we did:
- Researched long-tail keywords that his target audience was actively searching for
- Rewrote titles to balance clarity + curiosity (e.g., “How to Get a Cybersecurity Job with ZERO Experience”)
- Crafted SEO-rich descriptions to support YouTube’s algorithm
- Optimized video tags using both core and supporting keywords
- Helped redesign thumbnails for higher click-through rates:
We also added end screens, cards, and pinned comments to increase watch time and session depth.
Step 3: SEO-Driven Content Planning
We didn’t stop at optimization; we helped the client plan content that aligned with what people are already searching for.
Strategy Highlights:
- Built content around urgent questions job-seekers ask (e.g., “Is cybersecurity hard without coding?” “Best entry-level tech jobs”)
- Prioritized how-to guides with high retention potential
- Released videos on a consistent posting schedule (2–3/week)
- Jumped on trending topics using Google Trends + YouTube autosuggest
- Focused on search + suggested video hybrid topics to double exposure
The Results After 28 Days
In under a month, the results were undeniable:
| Metric | Before | After 28 Days |
| Subscribers | 1.5K | 12.1K (+10.6K) |
| Views | 17K | 89.4K (+72.4K) |
| Watch Time | — | 4.3K hours |
| Revenue | — | $376.69 |
And the momentum kept building.
Today, the channel has:
- 66.5K subscribers
- 847.4K total views
- Thousands of aspiring professionals impacted
Why This Strategy Worked
Here’s what made this SEO campaign a success:
- Audience-first SEO: Every keyword, title, and topic was built around what job seekers actually type into YouTube
- Retention-focused thumbnails & hooks: The goal wasn’t just to get a click, but to keep them watching
- Channel authority: By clustering content around job-related topics, the channel started ranking consistently
- No paid ads: 100% organic growth using just strategy and optimization
What Our Client Said
“TenexSEO transformed my YouTube channel. I went from just sharing videos to building a brand. I’m getting DMs, comments, and emails every day, and now I’m finally monetizing the mission I care about.”
Key Takeaways
- You don’t need a huge team or paid ads to grow fast
- You do need SEO, structure, and strategy
- Career-focused content works best when it solves urgent problems and is easy to find
Want These Results?
If you’re an expert, coach, or creator looking to grow fast with YouTube SEO, we can help with our expert YouTube SEO services.
At TenexSEO, we help knowledge-driven creators turn great content into powerful, lead-generating channels.
Reach out to TenexSEO or book a discovery call to get started.
Cheers!
Amimul Ihsan Masrafi is the Founder & CMO of TenexSEO. He makes SEO simpler for millions online. Follow him on LinkedIn for daily SEO tips & processes.